Triple Your Marketing Responses Instantly
Triple Your Marketing Responses With This One Simple Trick
Wouldn’t it be cool if you got three phone calls instead of one every time you did a particular marketing campaign? What if you could make huge improvements in your response rates just by being slightly more tactical while marketing your company?
Typically, the most powerful secrets to growing our business can seem rather obvious once you uncover them.
It is a collection of all of the little things added up together that produce HUGE results.
We all have tried direct mail, flyers, door knocking, 5-arounds and a variety of other things but there are usually a few critical mistakes that are made when I see people executing on their marketing.
1: They don’t do enough.
There is not enough massive action on any of these marketing channels. We need to remember to do a sufficient amount of volume to generate an accurate sample size when doing promoting your business.
2: They don’t use a “multi-touch” approach.
Especially with any kind of direct mail or literature passed out to homes it is critical that you “touch” the exact same homes multiple times in a row to get the greatest returns. Often times the best response comes on the 3rd or 4th touch but most small businesses only do it once.
3: They don’t have a “multi-channel” strategy.
Marketing is a tactical game and if you do not have a strategy thought through in advance then you will flounder. Use 3 or 4 different marketing channels to touch the same group of targeted people with the same message, except it is through a new “channel”.
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