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How To De-Commoditize Your Small Business

The Reason We Struggle

When we run our businesses it is always a struggle to find the balance between pricing and deal flow. How can you get the maximum price and make your customers love you at the same time?  That is what I am going to discuss during todays show. Most small business owners do not understand how to create perceived value and focus on the customer experience rather than only the service they provide. To make a lot of money in your business you need to provide a total top-level experience to your customers, not only your service.

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