The first step in raising value is by raising your prices. “So many people get stuck on pricing. And to be honest, there’s deep psychological baggage that is behind most of our self-limiting pricing beliefs. Which – and I’m not a psychologist and I’m not a psychiatrist – I’ve come to realize that its a big part of what needs to be overcome. But just from a strategic, execution point of view: when you price things high, people actually consume and pay attention to what they are consuming, and extract more value!” This week I am joined by, perhaps the most requested guest on the show yet, Mr. Kevin Dubroski. He is from Canada and a crazy backstory that involves window cleaning, business consulting, traveling the world, and a little bit of whale vomit. Check out his website www.KevinDubroski.com for consulting and chatting. Also don’t forget to check out his book and read some snippets from, The Whale Vomit Method, here! Don’t froget about his promise to you – Quick Talk Podcast listeners – that if you don’t find any value in it, he will refund you for free.