If you are looking to run your business into the ground, follow these five easy steps.
1. Don’t answer your phone
If you don’t answer your phone and continuously send people to voicemail, you’re on your way to ruining your business. In the 1950s everyone answered
their calls, but today it seems like almost no one answers. Many businesses use voicemail as a way to screen calls, whether it’s because of call volume, or having bad service. If you answer your phone the first few times it rings, you’ll be ahead of 80 percent of small, local businesses. It should be common sense, but common sense isn’t that common.
2. Show up late
If it’s an appointment, follow-up appointment, anything, you must be on time. You have to be where you say you’re going to be. Ten minutes early is on time.
3. Don’t properly manage customer expectations
If you have a common complaint or question, you should be addressing those concerns before the next customer asks about them. For example, if you’re a window cleaner, and it’s common for windows of older homes to be harder to clean because of hard water stains, part of your sales plan should include explaining that issue before it’s an issue. This will help avoid surprises and complaints at the end of the sale. You have to layout the process and set the right expectations. The key point is to under-promise and over-deliver. Think of the most common issues you have when something goes south. Make that part of your explanation before the next sale.
4. Never learn to delegate
If you think you’re the best in your field, it’s going to be hard for you to actually build your business. You’ll get trapped. You have to learn to let other people take responsibility. You have to give them permission to make mistakes and not be perfect. You have to give them an opportunity to succeed. Work ON your business not IN your business. You have to be willing to give up some control.
5. Falsely believe that your business has it all together
Today, your small business is the worst it should ever be. You should always view your business this way. Every single area inside all of our businesses, every sentence in every single email, every word you say could be made better. All your
company’s literature could be made better. It should be a never-ending and constant improvement cycle. A lot of small businesses ruin themselves because they think they’re so awesome. You should be the biggest critic of your own business. Don’t try to protect your business from criticism. Strive to make your business better after criticism.
You should subject you business to criticism because that is what is ultimately going to help you spit shine your business and make it the best it can be.
Thank you for taking the time to read this blog. For more information on Send Jim visit the website www.sendjim.com
Take care and may God Bless the work of your hands.
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