Selling your business

People frequently ask me  what is needed to make my business “Sale Ready.”  I want to spend a few minutes and give you my perspective on what is most important when selling.  Because I was in the cleaning business, or more accurately the window and pressure cleaning business, I can only speak from that experience.…

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How to sell anything

The lifeblood of almost every single business on planet Earth is sales. If you can’t sell, you’re dead in the water. Sales are also a highly competitive endeavor, everyone is trying to beat you, so get ready to compete.  I hope you have a competitive side, because you’re gonna’ need it to win in business.  Rome…

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Make extreme value for your customers

The little things are what matter the most in small and in large businesses. It’s the little nuances that make companies unique and memorable, these are the things that leave lasting impressions. One of my favorite movies, “Any Given Sunday,” is about a coach, played by legendary actor Al Pacino. The movie goes into great…

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Ruin your business in five easy steps

If you are looking to run your business into the ground, follow these five easy steps.   1. Don’t answer your phone If you don’t answer your phone and continuously send people to voicemail, you’re on your way to ruining your business. In the 1950s everyone answered their calls, but today it seems like almost…

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Create an amazing customer life cycle

Everything in life has a life cycle.  You, your dog, your car, and yes, your business. Taking this “life cycle” truth to another level  and applying it to business starts with visualizing your customers as having a life cycle.  Your “customer life cycle” is like a front to back, beginning to end, plan of action…

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