An evening walking through the woods in Michigan sets the scene for this RAW…  

Buffet style marketing [1:30]

  • A little bit of this, a little bit of that
  • Ordering from all over the menu
  • Ten or fifteen different ways of gaining new business

Be tactical [2:57]

  • Much more important to go deep in one or two customer acquisition strategies
  • Wouldn’t it be better if you became an expert at one or two tactics?
  • We never give ourselves a chance to get really good at something
  • Don’t bounce around


Are you waiting for your marketing superhero? Or are you just not being tactical enough?


What is a functioning, tactical marketing setup? [5:35]

  • Behaviors and methods that have been proven to work
  • One or two selected and perfected tactics
  • You should be able to place anyone new in the system and have them succeed
  • Not leaving employees to their own devices

 Go deep, not wide [7:16]

  • You don’t need more services to build a huge business
  • If you try to be all things to all people, you won’t be significant to anybody
  • Focus, be thoughtful

   Thanks for listening! See you next time.  

You can also check out the INCREDIBLE
Super Course by clicking here!

If you need help working your current customer list, check out It’s a software that Josh designed for automating customer touches so you can get it done. If you need help with a lot more than that, consider taking Josh’s online class at

Leave a Comment